This is a 10-parts discussion on the key differences in E-Commerce between US & China. If you are interested, please join this blog to learn more. Will publish once a day.
Part 2 of 10 – China e-commerce is “market-place dominated.” Unlike US and other western countries, independent e-commerce site find it difficult to survive. “90%” of e-commerce are transacted via Alibaba’s (T-Mall, Taobao), JD, QQ Shop, and Suning. The biggest foreign player, Amazon, has only 2% marketshare. If you want to tab into the fast growing e-commerce biz in China, you have no choice but to join the market-place.