This is a 10-parts discussion on the key differences in E-Commerce between US & China. If you are interested, please join this blog to learn more. Will publish once a day.
Part 1 of 10 – Chinese e-commerce users rely on product/site reviews almost 2X more than US. Several reasons why this is happening,
- Too many counterfeit products – users rely on each other to know the authenticity of the product offerings. Most customers would only shop from seller with not only good, but many reviews
- Most sellers online are small mom & pop shops. It is much more difficult to trust and gain credibility